Overexposure to the sun can cause sunburn, premature skin aging and an increased risk of skin cancer.
Even in the UK ultraviolet rays can damage the skin and are much more powerful nearer the equator.
It is particularly important to care for children - and babies should not be placed in direct sunlight.
Sunstroke, or heatstroke, is cause simply by overheating - avoid strenuous activity during the hottest hours and make sure plenty of non-alcoholic drinks replace fluid lost in perspiration.
Keep out of the sun for at least the two hours around midday and use what shade there is at other times. Cover up with a wide hat and tight-weave loose clothing. Wear sunglasses to flter out UV light.
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