Epidemics of influenza are associated with antigenic drift which results in failure of recognition by the immune system.
- the severity of these annual epidemics may vary according to the types, subtypes and strains of circulating viruses, and the level of protective antibodies in the general population (1)
 - peak incidence in influenza usually occurs 
- May to September - in temperate regions of the southern hemisphere
 - December and March and lasts for 6–8 weeks - in temperate regions of the northern hemisphere
 - variable times of the year in tropical and subtropical countries and can cause isolated cases because influenza viruses in these regions circulate at low levels throughout the year (1)
 
 - epidemics take 4 weeks to peak and last for 8–10 weeks.
 
Pandemics of influenza occur as a result of antigenic shift throwing up an entirely new combination of antigens.
- influenza infection rates are generally higher in all age groups during pandemics than during annual epidemics
 - school-age children play an important role in the spread of the disease in the community
 - three pandemics have occurred during the 20th century; In all instances, the spread of the infection throughout the world was seen within a year of its initial detection 
- 1918–1919 the “Spanish flu” A(H1N1) - caused death to more than 40 million people
 - 1957–1958 the “Asian flu” A(H2N2) - responsible for more than 1 million deaths globally
 - 1968–1969 “Hong Kong flu” A(H3N2) - mortality rate was estimated to be around 1 million
 
 - the pandemic (H1N1) in 2009 had spread to all six WHO regions within 6 weeks of first being described which resulted in the declaration of a pandemic
 
GP consultations for influenza vary according to the prevalence of the disease:
- 30 consultations/100000 population is a winter baseline
 - 100-150 consultations/100000 are seen in an epidemic
 - 600 consultations/100000 represents a severe outbreak
 
Reference:
- World Health Organization (WHO). WHO Global Influenza Surveillance Network. Manual for the laboratory diagnosis and virological surveillance of influenza